I never thought I would be promoting texting and driving... The idea sounds scary, but the challenge for such concept is something to be exciting about. I am having fun with this project already. And no, I haven't started to text while driving as part of my research!
Here is the first draft for the logo.
My idea is to create a logo that conveys the texting concept right away. The
talk bubbles are icons that people associate with conversation right away and by incorporating the
texting lingo in them I believe I make my point clearly: Text and Drive people!
After the first logo was selected, the whole PSA campaign looks like this:
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| Direct Mail. Flat size: 14 x 5 inches. Finish size: 7 x 5 inches. |
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| Billboard. |
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| Newspaper Ad. |
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| Magazine Ad. |
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| Website (Home). |
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| Website (About). |
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