The novel... Because once you have seen the movie and loved it, you need to read, or better listen to the audio book.
The idea behind this last project was to create a package for something not tangible, as it is the case of an e-book. How to package such? How to make people interested in it and direct them to look online? That was the challenge.
I created a box/book looking package that one could put on a coffee table. It carried the nice lime green color of the movie case. On the left side, a handy magnet with a 'helpful' website where you can download the e-book completely free!
On the right side has a velum cover with a phrase from the movie -- "It's not exactly finalized yet", which engages the viewer. Flip the page and you encounter a nice looking corkscrew.
What a better combination -- because if you feel like finalizing the whole deal by listening to the e-novel and drinking a bottle of wine, you better have a handy 'Helpline' in case you end up drinking and dialing!
On the right side has a velum cover with a phrase from the movie -- "It's not exactly finalized yet", which engages the viewer. Flip the page and you encounter a nice looking corkscrew.
What a better combination -- because if you feel like finalizing the whole deal by listening to the e-novel and drinking a bottle of wine, you better have a handy 'Helpline' in case you end up drinking and dialing!
